Research and Assessments

TIPS has capacity to carry out economic and market researches, including at national level. From the researches, evidence based reliable information is derived so as to proffer accurate interventions and relevant policy recommendations for MSMEs.

TIPS carries out different researches such as:

  • Brand Research
  • Campaign Effectiveness
  • Competitive Analysis
  • Consumer Insights
  • Customer Satisfaction Research
  • Customer Segmentation Research
  • Product Development
  • Usability Testing